A career is just a series
of steps—some small, some giant. Here's the path I've taken and the experiences that shaped the creative mind behind Giant Baby Steps.

Marcus Moore is a globally awarded Executive Creative Director with 25+ years of leadership across health, automotive, tech, and CPG. While at Contender Labs, he led brand transformation through bold storytelling, behavior-first strategy, and AI-enhanced creativity, overseeing Walmart’s Cultural Engagement department and managing an $8M account. His work merged celebrity power with universal storytelling to win new business and deliver standout campaigns for brands including Walmart, Cheez-It, Frosted Flakes, Kellogg’s, and Dick's Sporting Goods.

At Digitas Health, Marcus drove campaigns for Pfizer, Merck, AbbVie, and GSK, integrating health equity intelligence with progressive media and mentoring a powerhouse team of creative talent.

Globally, he's led 50+ creatives and major wins across MENA with Leo Burnett Beirut and Digitas Dubai, while helping shape Qatar's brand narrative for the FIFA World Cup. Stateside, his reinvention of car storytelling for Mazda earned 4 Golds and a Best of Show, cementing his reputation as a creative force in the automotive category.

Marcus has led teams and creative departments at DDB, BBDO, and TBWA, and partnered with iconic brands including Walmart, Coca-Cola, Netflix, McDonald's, P&G, Ubisoft, Amazon, Lenovo Gaming, and more—driving culture-forward, insight-driven work at scale.

He's also the founder of The F.L.A.V.R. Company, a gourmet seasoning brand built around the science of color and behavioral nutrition. (www.CookByColor.com)