WHO KNEW VILLE
For the holiday season, Walmart transformed its “Who Knew?” platform into a full-blown cultural world: WhoKnewVille, a whimsical, Dr. Seuss–inspired universe starring The Grinch and an ensemble of Seussian characters. Designed to break through holiday ad clutter, the campaign flipped the stress of gifting into a story of surprise, delight, and value. Anchored by a hero digital film and supported across social, streaming, in-store, and e-commerce, WhoKnewVille used nostalgia, humor, and imaginative world-building to highlight Walmart’s unexpected assortment—from premium gifts to everyday essentials—showcasing that holiday magic and unbeatable value can live in the same place.
Through its collaboration with Dr. Seuss Enterprises, bold visual storytelling, and the seamless integration of the Walmart app for last-minute gifting, WhoKnewVille positioned Walmart as a holiday destination—not just for deals, but for joy. The campaign drove major engagement across platforms and reframed consumer perception, proving that even America’s largest retailer can show up with cultural creativity, cinematic charm, and an unexpectedly magical holiday experience.
