We partnered with Megan Thee Stallion to turn Hot Girl Summer into a fully shoppable Walmart experience rooted in the strategic mantra “You’re Not Drowning My Confidence.” Built social-first from the ground up, the campaign launched with a mobile-optimized digital film and a massive #HotGirlSummer challenge that empowered fans to showcase their confidence, style, and glow-up rituals. The movement expanded through a cultural alliance with Complex Media, creator-led content amplification, and bold IRL moments—from Miami Swim Week activations to a neon-soaked Hot Girl roller rink takeover in NYC.
The results spoke for themselves: 1.6B+ impressions, 4x UGC above benchmark, category lifts across beauty and apparel, and record multicultural Gen Z engagement. The collaboration didn’t just celebrate summer—it redefined it, transforming Walmart into the official hub of Hot Girl energy, confidence, and culture.
