Honda Civic

Honda – “To Each Their Own”:

Honda launched its first-ever multicultural campaign, “To Each Their Own,” to celebrate individuality and inclusion. Our mission? Show that Honda’s lineup isn’t one-size-fits-all, it’s built for every kind of person, passion, and path. This wasn’t just about cars; it was about connection.

We crafted a vibrant, personality-driven campaign that matched real people with real Hondas. Through digital films, social storytelling, and lifestyle-forward visuals, we spotlighted the full spectrum of interests, identities, and cultural backgrounds—proving that no matter who you are, there’s a Honda that gets you.

Representation matters. We wanted Honda’s first DEI-driven campaign to feel authentic, not performative. By embracing personality and preference over stereotype, we reframed Honda as a brand that listens, sees, and celebrates everyone. It wasn’t about marketing diversity, it was about driving with it.

• This was a milestone moment. We didn’t just sell vehicles, we showed people themselves.

• To Each Their Own marked Honda’s shift from mass appeal to meaningful resonance, and reminded the industry what true inclusivity on wheels looks like.