Froot Loops x Kites

Froot Loops x Kristopher Kites – “Follow Your Ears”

Froot Loops isn’t just cereal—it’s part of hip-hop history, with over a thousand lyrical shoutouts. We tapped into that legacy to reposition the brand as a cultural artifact, not just a breakfast food. Partnering with streetwear jeweler Kristopher Kites, we turned those iconic references into bold, wearable art.

We designed custom jewelry inspired by the cereal’s colors and hip-hop drip. The drop was supported by a social-first sweepstakes, citywide poster takeovers in hip-hop capitals, and a fast-cut tribute film celebrating Froot Loops’ place in music. The campaign lived where culture does, on timelines, in lyrics, and around necks.

Rather than force relevance, we followed the culture’s lead. By honoring the artists who kept Froot Loops in the lexicon, we showed respect and creativity. The jewelry became a literal chain of connection between generations, tastes, and sounds, reframing the brand as a playful, stylish, and credible cultural player.

• This wasn’t nostalgia for nostalgia’s sake, it was a love letter to the artists who made Froot Loops iconic. We blended music, art, and food into something tangible.

• The campaign didn’t borrow hype, it earned it, proving legacy brands can still speak fluently in the language of now.