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Some Toys
A look at how culture, access, and symbolism come together when brand heritage and authorship align on the street.
Not everything in culture needs definition.
Some things exist to signal who’s in.
Universality isn’t created by flattening culture.
It’s earned through precision.
Culture doesn’t fail because brands don’t care.
It fails because they don’t know how to read it.
OPEN Ci exists to change that.
Welcome to cultural intelligence.
High visibility doesn’t equal high alignment.
Culture feels when the weight isn’t matched.
When the center shifts and the bridge holds, culture follows. This wasn’t crossover. It was alignment.
Jimmy Butler Shares His Playbook with Cheez - Campaign from Contender & Fallon continues to build Cheez-It's street cred as basketball’s most absurdly-obsessed fan.
Froot Loops x Jeweler Kristopher Kites Turn Hip Hop Lyrics into Wearable Art w/ poster drops from local artists in five cities where hip-hop thrives:
Created by a collection of Publicis Groupe agencies including Fallon, Leo New York, the community, Contender, and Digitas.
Megan Thee Stallion Partners With Walmart to Launch Affordable and Size-inclusive Swimwear Brand Hot Girl Summer
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