McCafé (MENA)

McCafé MENA – “Moments of Sun

McDonald’s McCafé set out to create a culturally rooted campaign across the MENA region, UAE, Saudi Arabia, Egypt, and Africa, by tapping into a powerful daily rhythm: the sun. In Islamic culture, the sun marks prayer times, reflection, and gratitude. We saw an opportunity to connect those sacred pauses to the quiet joy of a McCafé moment.

We built a serene, cinematic campaign that celebrated sunlight as a spiritual guide and McCafé as a companion to those meaningful moments. The work spanned digital film, social storytelling, and local influencer content timed with sunrise and sunset, aligning McCafé with the beauty of daily rituals and the emotion of stillness.

Rather than push product, we embraced presence. By aligning with prayerful pauses and moments of stillness, McCafé didn’t just offer coffee, it offered companionship in reflection. This respectful, resonant approach made the brand feel human, intentional, and deeply embedded in the daily lives of Muslim consumers.

• This was coffee with culture.

• It proved a brand can thrive not by shouting louder, but by listening deeper.

• In a region where reverence meets rhythm, McCafé found its place in the quiet spaces of the day, and turned those moments into meaningful connections.