Vonoprazan

People living with GERD and heartburn are tired – tired of discomfort, dismissiveness, and treatments that don’t go far enough. We set out to meet them where they are, with a bold message and a breakthrough treatment that says exactly what they’re feeling: Flux off, GERD.

We created a cheeky, straight-talking campaign that ditched pharma-speak for real talk. Through digital films, social content, and targeted messaging, we gave frustrated sufferers a voice, and a solution. Vonoprazan positioned itself as the next-gen acid fighter that gets it, treats it, and doesn’t dance around it.

GERD patients don’t need another polite pill commercial, they need empathy, energy, and something that actually works. “Flux Off” gave Vonoprazan a memorable, culturally relevant voice in a cluttered category, letting people know their pain is real, and finally, so is the relief.

• We turned a silent struggle into a rallying cry. In a world where gut health is trending, we made acid reflux shareable, sayable, and even funny.

• This wasn’t just a pharma campaign, it was a bold rebrand of what it means to live pain-free and fed up.