Mazda

Mazda3 – “Feel Alive” / “Dream Bigger”:

Mazda needed to reintroduce itself, shifting from sporty “Zoom-Zoom” to a more refined, premium identity. The 2019 Mazda3 was the first step, and our challenge was to launch it in a way that matched its elevated design, performance, and ambition without alienating its core audience.

We launched with “Dream Bigger,” a cinematic NCAA Championship spot set to Haley Reinhardt’s soulful cover of Dreams. Strategic partnerships with National Geographic and ESPN extended the narrative, fusing craftsmanship, emotion, and innovation across platforms, broadcast, digital, experiential, and social.

Mazda wanted to own a new emotional space, one that merged premium design with human-centered storytelling. By leading with feeling instead of features, we helped Mazda feel more aspirational without losing authenticity. NatGeo and ESPN brought cultural weight and credibility to the shift.

• This was more than a launch, it was a brand reinvention.

• We helped Mazda graduate from underdog to standout, winning 6 golds and Best in Show.

• It proved that emotion, artistry, and storytelling can move metal, and move perception.