Walmart x Grinch

Walmart – “WhoKnewVille”

For the holidays, we turned Walmart’s “Who Knew?” platform into an entire universe, WhoKnewVille. Inspired by Dr. Seuss, we created a magical world starring The Grinch and a cast of quirky characters, transforming Walmart into a joyful holiday surprise factory, where stress turned into delight, and value showed up in ways no one expected.

We built a whimsical, cinematic world anchored by a hero film and brought it to life across social, streaming, in-store, and e-commerce. With bold visuals, Seussian humor, and a seamless Walmart app integration, WhoKnewVille became a fully shoppable storybook—designed to surprise, entertain, and convert, all in one.

Holiday clutter is real—and predictable. We wanted to break tradition by bringing cultural charm to retail. Through our collaboration with Dr. Seuss Enterprises, we turned Walmart into a destination not just for savings, but for story. We leaned into nostalgia and cleverness to shift perception and spread real joy.

• WhoKnewVille proved that scale doesn’t have to sacrifice creativity.

• We brought holiday magic to the masses and gave Walmart a seat at the cultural holiday table.

• This campaign made people smile, shop, and share.