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KEYTRUDA

KEYTRUDA is a prescription medicine used to treat cancer. No-one wants to be known for Cancer. So be known for being you!...

MC CAFE

McDonald's McCafé in the MENA region, covering UAE, Saudi Arabia, Africa, and Egypt, has crafted a campaign that resonates deeply with the local Muslim population. This initiative recognizes the profound connection Muslims have with the sun, which not only dictates prayer times within their faith but also marks moments of gratitude and reflection. The campaign cleverly ties these moments of daily reverence to the simple pleasures offered by a visit to McDonald's McCafé, suggesting that just as the sun nurtures spiritual well-being, a cup of coffee from McCafé can enrich these moments of pause and appreciation, blending daily rituals with the joy of coffee....