Kraft BBQ Sauce has developed a marketing campaign titled “The Perfect Finish,” which takes a novel approach by targeting women. This strategy stands out in a category traditionally dominated by male grillers and pit-masters. By focusing on women, Kraft aims to shift the perception of grilling and barbecue sauce usage, positioning it as an inclusive activity that everyone can enjoy and excel at, regardless of gender. This unique angle not only differentiates Kraft BBQ Sauce in a crowded market but also seeks to expand its consumer base by challenging and broadening the traditional demographics associated with barbecuing.
Art Direction
April 8, 2024