About Us
Lorem ipsum dolor sit amet, consectetur adipi Suspendisse ultrices hendrerit nunc vitae vel a sodales. Ac lectus vel risus suscipit venenatis. Morbi dignissim mi non dui phaedrum ullamcorper.

Hirtenstraße 19, 10178 Berlin, Germany

+49 30 24041420

Follow Us
 

KRAFT BBQ

KRAFT BBQ

Kraft BBQ Sauce has developed a marketing campaign titled “The Perfect Finish,” which takes a novel approach by targeting women. This strategy stands out in a category traditionally dominated by male grillers and pit-masters. By focusing on women, Kraft aims to shift the perception of grilling and barbecue sauce usage, positioning it as an inclusive activity that everyone can enjoy and excel at, regardless of gender. This unique angle not only differentiates Kraft BBQ Sauce in a crowded market but also seeks to expand its consumer base by challenging and broadening the traditional demographics associated with barbecuing.

Info
Category:

Art Direction

Date:

April 8, 2024