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GHOST RECON

GHOST RECON

Ubisoft initially sought a straightforward TV commercial for the launch of their Ghost Recon game. However, after reviewing the media buy and gaining insights into our target demographic, we proposed a more ambitious approach: a two-hour movie premiered live on Twitch (6.6M view in the first day), with preorders available exclusively through Amazon and selling out.

Info
Category:

Art Direction

Date:

April 8, 2024