ECD – Giant Baby Steps

KITES X FROOT LOOPS

For the “Follow Your Ears” campaign, Froot Loops tapped into an unexpected truth: the brand isn’t just a breakfast icon — it’s a cultural staple woven through generations of hip-hop. With more than a thousand lyrical shoutouts across decades, Froot Loops holds a unique place in music history. To honor that legacy, the brand partnered with acclaimed streetwear jeweler Kristopher Kites to transform those hip-hop references into wearable art. The collaboration produced one-of-a-kind jewelry pieces inspired by Froot Loops’ iconic colors and the swagger of the lyrics that made the cereal famous. Supported by a social-first sweepstakes, citywide artist poster drops in major hip-hop cities, and a montage-style cultural tribute film, the campaign invited fans to “Follow Your Ears” — blending nostalgia, art, and music into a fresh expression of brand identity....

November 30, 2025

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B2M x WALMART

For Black History Month, Walmart launched “Spread The Love,” a social-first campaign celebrating Black legacy, family, and Black-owned brands. We brought together Boyz II Men and Wanmor—icons of R&B heritage and the next generation of harmony—to create a cross-platform storytelling experience rooted in joy, unity, and the cultural power of music. Through intimate digital films, short-form storytelling, and amplification across Instagram and TikTok, the campaign spotlighted the importance of uplifting Black-founded products and the families and stories behind them....

November 30, 2025

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CHEEZ-IT

Cheez-It teamed up with NBA superstar Jimmy Butler for a social-first campaign that fused hoops culture with the brand’s bold, irreverent personality. In “Lessons,” Butler steps in as the ultimate mentor to the Cheez-It mascot — schooling him in everything from tunnel-walk swagger to sneaker-store confidence. The campaign leaned into the intersection of sports, style, and snack culture, using humor, personality, and fast-cut visuals to create content built to win on TikTok, Instagram, and YouTube. By positioning Cheez-It inside real basketball energy, the brand moved beyond the snack aisle and into cultural relevance....

November 30, 2025

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#WHOKNEWVILLE

For the holiday season, Walmart transformed its “Who Knew?” platform into a full-blown cultural world: WhoKnewVille, a whimsical, Dr. Seuss–inspired universe starring The Grinch and an ensemble of Seussian characters. Designed to break through holiday ad clutter, the campaign flipped the stress of gifting into a story of surprise, delight, and value. Anchored by a hero digital film and supported across social, streaming, in-store, and e-commerce, WhoKnewVille used nostalgia, humor, and imaginative world-building to highlight Walmart’s unexpected assortment—from premium gifts to everyday essentials—showcasing that holiday magic and unbeatable value can live in the same place....

November 30, 2025

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HGS X WALMART

We partnered with Megan Thee Stallion to turn Hot Girl Summer into a fully shoppable Walmart experience rooted in the strategic mantra “You’re Not Drowning My Confidence.” Built social-first from the ground up, the campaign launched with a mobile-optimized digital film and a massive #HotGirlSummer challenge that empowered fans to showcase their confidence, style, and glow-up rituals. The movement expanded through a cultural alliance with Complex Media, creator-led content amplification, and bold IRL moments—from Miami Swim Week activations to a neon-soaked Hot Girl roller rink takeover in NYC....

November 30, 2025

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DISNEY

Disney's "The Language of Magic" campaign taps into the enchanting power of Disney characters, reigniting the sense of wonder and adventure that captivates children's imaginations. This campaign creatively celebrates the excitement and joy that Disney World offers, as conveyed through the eyes of a child. In a heartwarming twist, it features a young boy using sign language to share his excitement and describe his dream of exploring Disney World with his grandfather. This poignant storytelling approach not only highlights the magical experiences awaiting at Disney but also embraces inclusivity by showcasing the universal language of excitement and anticipation that crosses generational and communication barriers. The campaign invites everyone to step into a world of fantasy and adventure, reminding us of the youthful spirit that Disney awakens in all of us....

April 10, 2024

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HONDA

"To Each Their Own" marks Honda's inaugural foray into diversity, equity, and inclusion with its first multicultural campaign. This initiative highlights Honda's diverse range of vehicles, emphasizing that there is a perfect Honda for everyone, regardless of their interests or lifestyle. The campaign aims to showcase the brand's commitment to inclusivity by demonstrating that Honda has a car to match every personality and preference, affirming the notion that their vehicles are as varied and unique as their customers....

April 8, 2024

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KRAFT BBQ

Kraft BBQ Sauce has developed a marketing campaign titled "The Perfect Finish," which takes a novel approach by targeting women. This strategy stands out in a category traditionally dominated by male grillers and pit-masters. By focusing on women, Kraft aims to shift the perception of grilling and barbecue sauce usage, positioning it as an inclusive activity that everyone can enjoy and excel at, regardless of gender. This unique angle not only differentiates Kraft BBQ Sauce in a crowded market but also seeks to expand its consumer base by challenging and broadening the traditional demographics associated with barbecuing....

April 8, 2024

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